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Heaven, the home of G-A-Y

G-A-Y is a gay nightclub in central London. It operated from the London Astoria music venue for 15 years until July 2008. The Boston Globe described it as "London's largest gay-themed club night",[1] NME reported that it "attracts 6,000 clubbers each week",[2] and The Independent described it as "the one London gig that really matters" for "today's pop stars".[3] On Friday 3 October 2008, it moved to famous gay venue Heaven.

G-A-Y is associated with G-A-Y Bar and G-A-Y Late, both of which were also owned by Mean Fiddler Holdings Limited and operate in Soho. The two bars sell discounted tickets to weekend performances, and are locations in which flyer boys operate. The brand was purchased on 13 August 2007 by the MAMA Group.[4][5]


The London Astoria, the home of G-A-Y prior to the move to Heaven
The forerunner of this club was Bang which began in 1976 in the Sundown club (157 Charing Cross Road, London WC2 in the London Astoria, subsequently called LA2, and now demolished) (see Bang, started by club promoters Norman Scott, Damien Tony and Jerry Collins, who worked as a DJ under the name Gary London) [6].. During the 1980s, Bang! (Monday and Saturday) and also Propaganda (Thursday) were run by gay club promoter and DJ Colin Peters (Peter Daubeney), whose brother Jamie continued as promoter for a period following his death. In the early 1990s, Bang! was acquired by DJ and promoter Jeremy Joseph who was formerly employed by Peters, who oversaw its change of name to G-A-Y, its expansion from two nights a week to four.

On 22 September 2008, MAMA Group acquired Heaven nightclub[7] and the venue is now the home of G-A-Y. The two nightclubs were merged into one with both types of music being played (G-A-Y specialises in pop and commercial, Heaven in House music).

The G-A-Y Album

In 2000, a 40-track compilation album was released, featuring songs from some of the artists who had appeared at G-A-Y. A promotional campaign took place in the weeks leading up to release, including television and radio advertisements, a nationwide poster campaign and magazine advertisements in both the gay and teen press.

On Saturday 1 July 2000, a show was held at G-A-Y to promote the release of the album. Seven acts who appeared on the album performed. These acts were Shola Ama, All Saints, Bananarama, Dina Carroll, Billie Piper, Honeyz and Louise Redknapp. Each act performed one song, apart from Louise, who also performed her new single "2 Faced".

The G-A-Y album was released on Monday 3 July 2000 and peaked at number 18 in the UK compilations chart.

G-A-Y Brand

G-A-Y bar, Old Compton Street
The G-A-Y brand has expanded to two other bars in the area. G-A-Y Late (located near the former Astoria site) and G-A-Y bar (located nearby in Soho's Old Compton Street). In April 2011, the G-A-Y brand arrived on Manchester's Canal Street with G-A-Y Manchester opening in the former venue of Spirit Bar.[8] The brand is now 100% owned by Jeremy Joseph.[9]


Based on a Wikipedia article.

  1. http://www.boston.com/travel/articles/2004/04/28/london_has_hot_tickets_big_hair_and_a_club_night_for_every_taste/
  2. http://www.nme.com/news/all-saints/3606 "Sing If You'Re Glad To Be At G.A.Y. | News" NME 19 June 2000
  3. http://www.independent.co.uk/arts-entertainment/music/features/why-theyre-all-glad-to-be-gay-584844.html "Why they're all glad to be G-A-Y" The Independent 28 October 2003}
  4. http://www.mamagroup.co.uk/Announcements.aspx "Announcements" Mama Group
  5. http://www.pinknews.co.uk/news/articles/2005-5170.html "Music group buys into G-A-Y bars" Pink News 13 August 2013
  6. The Bishopsgate Institute have some photographs in the Robert Workman archive taken at Bang in 1977
  7. http://www.mamagroup.co.uk/18/section.aspx/download/99 MAMA Group PLC Acquisition of Heaven (London) Limited and issue of convertible loan note 22 September 2008
  8. http://www.g-a-y.co.uk/Manchester/index.htm G-A-Y website
  9. http://www.pinknews.co.uk/news/articles/2005-5170.html Tony Grew, "Music group buys into G-A-Y bars", Pink News, 2007-08-13.