Pride London

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Pride London logo
Pride London was a registered charity (number 1104774)[1] founded in March 2004, which organised the annual London Pride Parade and associated events from 2004 to 2012. It replaced London Mardi Gras, and was in turn replaced by Pride in London. Its first chief executive was Jason Pollock.

In its first year, Pride London attracted a little over 30,000 people to central London for a parade and campaign rally in Trafalgar Square. From this small beginning, Pride London has grown at a staggering rate into becoming one of the United Kingdom’s largest events, and the largest LGBT event that the United Kingdom has ever seen.

In 2005, Pride London expanded the event a cabaret stage in Leicester Square, and added more entertainment to the main stage on Trafalgar Square. The event increased in size, and attracted around 100,000 people.

In 2006, Pride London hosted EuroPride, and fundamentally altered its setup. The parade was rerouted from Piccadilly to Oxford Street and Regent Street, and the event footprint was expanded to include Soho. Approximately 600,000 people attended that event, making it a huge success for Pride London, and firmly establishing London’s Pride event as a major event in the LGBT calendar. Pride London also held a two week arts festival, culminating in an all-star fund-raiser in the Royal Albert Hall. On its campaigns, Pride London hosted the successful Prides Against Prejudice conference, focussing on holding Pride events in hostile environments. 

2007 saw a host of external problems around the event. Pride London’s date was changed to a week earlier than usual in order to accommodate the Tour de France in London. On the Thursday before the event, a car-bomb was found located just off the parade route, and there were serious concerns that the parade would have to be stooped or rerouted. However the bomb was cleared and the streets reopened on the Friday after intensive discussions with the Metropolitan Police and other statutory bodies. On the Saturday, driving rain started the day off, and the BBC incorrectly broadcast in the morning that Pride had been cancelled. This was only corrected after frantic telephone calls. Despite these tribulations, Pride London still attracted 200,000 people: significantly down on 2006, but still a big number for London. The following weekend saw glorious sunshine for the Tour de France. 

Pride London announced a twinning arrangement with the Latvian LGBT rights organization Mozaika.

2008 saw the return to normality. Pride London was restored to its normal date of the first Saturday in July, and the event expanded significantly. 820,000 people attended in what proved to be one of the biggest LGBT events recorded in the United Kingdom ever. Pride London was awarded a prestigious ‘Gold’ award by Visit London for its activities in 2008, marking Pride London as one of the top tourism ventures in London. 

In October 2008, Pride London applied to InterPride for WorldPride status. In a hotly contested competition with Stockholm Pride, Pride London won the bid process, and was awarded WorldPride status, with the WorldPride event scheduled for 2012. 

In 2009, Pride London grew once again, with over 1,000,000 people attending the event as participants or spectators. Pride London also re-launched its arts festival, and had over 80 events running in the two weeks prior to the main day. Highlights included a party-political debate with senior MPs from all parties attending, a twinning with the National Portrait Gallery for their Gay Icons exhibition, and a series of comedy events at the E4 Udderbelly on the South Bank.[2]

2012 was the last year Pride London was the organiser. The 2013 organiser was Pride in London.

Pride London had ceased to exist by 2016.[1]

External links Pride London website as at 21 July 2012, archived via the Web Archive


  1. 1.0 1.1 Charities Commission record.
  2. Internet Archive of former company website