Michael Salter

Michael Salter is Senior Broadcast Adviser to the Prime Minister David Cameron.

In addition to his role as broadcast adviser, Salter provides advice to the Conservatives on gay issues and was named the second most influential gay person in the UK in the Independent on Sunday Pink List 2011.

Salter once requested that the media stop calling Conservatives "Tories". In March 2010, he sent an email to broadcasters, as follows:
In the run-up to the election is there any way people could call us Conservatives rather than Tories? It will be Conservative candidates people are voting for and they will be Conservative policies rather than Tory. I know both terms will always be used but it would be nice if in reports people could remember to call us Conservative(s)!