Michael Salter

Michael Salter is Senior Broadcast Adviser to the Prime Minister David Cameron, and chair of London LGBT Community Pride.

In addition to his role as broadcast adviser, Salter provides advice to the Conservatives on gay issues.

Salter once requested that the media stop calling Conservatives "Tories". In March 2010, he sent an email to broadcasters, as follows:
 * "In the run-up to the election is there any way people could call us Conservatives rather than Tories? It will be Conservative candidates people are voting for and they will be Conservative policies rather than Tory. I know both terms will always be used but it would be nice if in reports people could remember to call us Conservative(s)."

Michael Salter was ranked number 2 in the Independent on Sunday's Pink List 2011 and 53 in the World Pride Power List 2012