Attitude

Attitude is a British gay lifestyle magazine, first published in 1994 and now also published in Thai. It is currently branded as "attitude" with a lower-case a.

Attitude started publication in 1994 as part of the Northern and Shell Group owned by Richard Desmond. In 2004 it was sold to Remnant Media. Since then it has been briefly in the ownership of Giant Clipper and Attitude Publications Ltd before Trojan Publishing Ltd purchased the intellectual property rights in April 2008. However all of the magazine's debts prior to issue 165 remain the responsibility of the previous publisher, Attitude Publications Ltd. The magazine had difficulties with both publishing and distribution in 2007 and failed to appear on the news-stands in both January and July that year.

After financial trouble, the owners created Vitality Publishing to own Attitude, and sold the company to private investors. The current owner is listed as Attitude Media Ltd, although this appears to be linked to Vitality Publishing as the attitude website links to Vitality's terms and conditions.

Tony Blair gave the first interview a serving Prime Minister has ever given a gay publication in May 2005. He gave a second interview to mark Attitude's 15th birthday in May 2009. In February 2010 Conservative party leader David Cameron appeared on the cover of Attitude; his first interview to a gay publication.

Matthew Todd became editor of Attitude in 2008.