In 2009 he founded Ari Consulting, a global diversity and inclusion consulting practice. He is currenty Head of Diversity and Inclusion at Google for Europe, Middle East and Africa regions, working out of Zurich and London. He is involved in Google's Legalise Love campaign, which is aimed at countries where homosexuality is illegal. He is a trustee of the Kaleidoscope Trust and founder of The Inclusive Foundation, which supports LGBT youth in the UK. He writes a diversity column for The Guardian.